For the second year of All You Can Boo, Woodland Park Zoo partnered with Camp Ape to create a more cohesive and memorable identity for its 21+ Halloween event. Inspired by vintage Halloween artwork and the strange, playful world of The Munsters, Camp Ape developed a flexible campaign system designed to carry the event across every guest touchpoint. From responsive logos and custom illustrations to event maps, collectible masks, digital advertising, interactive activations, and wayfinding signage, the final system gave All You Can Boo a distinct visual personality. The result was an immersive campaign that felt consistent, recognizable, and intentionally connected from the first promotion to the final night of the event.