The Denver Broncos partnered with Camp Ape to refresh the identity of the Thunder mascot program and expand it across social media, in-game marketing, the horse trailer, and fan activations. Camp Ape developed a cleaner, more versatile logo system alongside custom illustrated backgrounds for kid-friendly inflatable games used during training camp and home games. The result was a more cohesive visual experience that brought the energy of the stadium into every application, giving Thunder a stronger identity while making the fan-zone activations feel more immersive, memorable, and unmistakably Broncos.