The Ozark Farmers Market’s move from Finley Farms to Finley River Park was more than a relocation—it was a chance to reset. With only a logo and no clear brand system, the market needed an identity that could bring everything together across signage, social, merch, and vendor touchpoints. We built a flexible system rooted in local character that made the market feel familiar, clearer, more exciting, and ready for its next chapter.