Overview
The Ozark Farmers Market was moving from Finley Farms to Finley River Park—more than a change of place, it was a chance to reset. They had a logo, but no system behind it. We turned that into a full identity built to show up everywhere—from signage and social to merch and vendor touchpoints—giving the market a clear, consistent presence for its next chapter.
Ozark Historic River District
Attraction
Rebrand
Campaign
Illustrations
3 weeks
The Challenge
This wasn’t just a relocation—it was a clarity problem. With no brand system in place, everything felt disconnected. The goal was to create something that could carry the weight of the move—keeping it familiar for locals while making it feel new, exciting, and worth showing up for.
The Solution
We built a flexible identity system that brought everything together—rooted in local character, designed to scale. The market didn’t just move locations—it showed up stronger, clearer, and ready to grow.
