Assemblies of God U.S. Missions came to Camp Ape with a simple concept, Smush the Pug, and we helped turn it into a fully developed character system. What started as a rough sketch became a mascot with personality, expressions, wardrobe, and a flexible style guide built for real ministry use. The goal was to move beyond clip-art and create something kids could actually connect with across stories, lessons, stickers, coloring books, and ministry materials. The result was a playful, original brand ambassador that gave children’s ministry a more memorable, approachable, and consistent visual presence.