Overview
When the Mile High meets Midwest muscle, you get more than just a football game — you get a showdown worth illustrating. Camp Ape cooked up a bold, retro-grit game day poster for the Denver Broncos’ clash against the Kansas City Chiefs, drawing inspiration from vintage western true grit with a bit of playfulness.
Client
Denver Broncos
Industry
Hospitality
Service
Illustration
Duration
2 Months
The Challenge
Designing a game day poster for a rivalry this big isn’t just about tossing helmets and fireworks on a page — it’s about bottling up decades of bad blood and fan pride into a single image that feels like November football in Denver. We had to balance nostalgia and noise, grit and glory — all while walking the fine line between two fanbases that’d rather throw snowballs than share a color palette. The mission: build a poster that screams football without saying a word. We went a few rounds, but ended up back at the heart of this game which is our troops and western Americana.
The Solution
The artwork leans into rivalry and reverence — rough lines, heavy textures, and colors that feel pulled from a sideline jacket left out in the trails of Colorado. It’s classic Americana turned up a notch: part collectible print, part rally cry. A poster made for fans who still believe Sundays are sacred and rivalries are art. The Broncos are the mountain men; the Chiefs, the storm on the plains. Together, they make November in Denver feel like a cinematic clash between wild western legends.
