Overview
American Heritage teamed up with Camp Ape to turn the feeling of grandma’s house into a candle line that felt warm, familiar, and far from cookie-cutter. The challenge was to give each scent its own personality while keeping the collection cohesive on the shelf. Through illustration, packaging, and product photography, we built a set of visuals that felt handcrafted, nostalgic, and easy to come back to — like a recipe card you never toss out.
American Heritage
Hospitality
Illustration
Product Photography
Packaging
2 Weeks
The Challenge
We needed a balance of modern craft, vintage charm, and Camp Ape storytelling—all while keeping the line cohesive but distinct. Plus, every scent had its own personality. Apple pie is bold and warm, sweet tea is light and sunny, and hazelnut coffee is cozy and rich. Our challenge was to showcase each vibe visually while still keeping the series unified enough to sit proudly together on a shelf.
The Solution
The final candle trio hit the sweet spot—literally. Each illustration captured its signature scent while weaving in the handcrafted charm American Heritage is known for.
