Overview
Ozark Mountain Coffee Company first came to Camp Ape for packaging, but one good trail usually leads to another. What started there grew into a broader brand extension that reached into identity, product photography, video, and digital touchpoints. The goal was to create a system that felt premium enough to compete on the shelf while still holding onto the rugged, outdoorsy soul of the Ozarks. We built a visual world that helped the brand feel more unified, more memorable, and ready to travel well beyond Missouri.
Ozark Mountain Coffee Company
Hospitality
Branding
Video Production
Product Photography
Packaging
N/A
The Challenge
They needed branding that could cut through the noise of a thousand coffee bags on the shelf, stand tall next to the Starbucks and Dunkins of the world, and still feel like it belonged at a campsite in the Ozarks. The task wasn’t just making them look good—it was giving them a voice and a visual system that brewed up local pride while still feeling premium enough to travel beyond the hills.
The Solution
-the new packaging brought 88% more business to their storefront. gained wholesale clients locally, nationally, canada, and europe. their redesigned coffee bags are in 12 local grocery stores in the state of missouri, wholesale clientele reaches as far as three coffee shops in europe, 2 coffee shops in canada, and over 8 states. "we could not recommend camp ape more. they truly brought all of our ideas to life! they are very professional and easy to work with. i believe they has some of the best strategies for branding. we are extremely happy with our brand package and our new bag design. — madi b., partner of omcc
