Ozark Mountain Coffee Company first came to Camp Ape for packaging, but that project quickly grew into a broader brand extension across identity, product photography, video, and digital touchpoints. The goal was to create a visual system that felt premium enough to compete on the shelf while still holding onto the rugged, outdoorsy soul of the Ozarks. We built a unified brand world that gave the company a clearer voice, stronger packaging, and a more memorable presence beyond Missouri. The result was an 88% increase in storefront business, new wholesale opportunities locally, nationally, in Canada, and in Europe, and redesigned coffee bags that are now carried in 12 Missouri grocery stores, multiple coffee shops, and several states across the country.