Overview
Visit Springfield had a coffee trail. It had caffeine, it had stops, it had a map. But it didn’t have a spark it needed. The brand was sleepy—like that sad half-cup of cold brew you forgot on the counter. Our job? Give it a jolt strong enough to keep the whole Ozarks buzzing over a cup of joe.
Client
Visit Springfield
Industry
tourism
Service
Rebranding
Duration
4 Months
The Challenge
How do you take something that already exists, already loved, but feeling a little stale… and make it feel like the first sip of a perfectly-brewed pour-over? The answer: lean into the Ozarks vibe, mix in some grit, add a splash of charm, and wrap it all up in a design that makes locals proud and tourists thirsty.
The Solution
Now, the Ozarks Coffee Trail isn’t just a list of stops. It’s an adventure. A passport. A badge of honor for anyone caffeinated enough to complete it. It’s Springfield saying: “We don’t just serve coffee. We serve the Ozarks experience, one cup at a time.”
