Visit Springfield’s coffee trail already had the stops and the caffeine, but it needed a stronger identity to make the experience feel like something worth chasing. Camp Ape reworked the brand into a system that felt more alive, more local, and more connected to the spirit of the Ozarks. Through rebranding, brochure design, and apparel, we helped turn the trail into more than a list of coffee shops — it became a full-on badge of honor for locals and visitors running on good coffee and a little adventure.