Overview
Visit Springfield’s coffee trail already had the stops and the caffeine, but it needed a stronger identity to make the experience feel like something worth chasing. Camp Ape reworked the brand into a system that felt more alive, more local, and more connected to the spirit of the Ozarks. Through rebranding, brochure design, and apparel, we helped turn the trail into more than a list of coffee shops — it became a full-on badge of honor for locals and visitors running on good coffee and a little adventure.
Visit Springfield
tourism
Rebranding
Brochure
Apparel
4 Months
The Challenge
How do you take something that already exists, already loved, but feeling a little stale… and make it feel like the first sip of a perfectly-brewed pour-over? The answer: lean into the Ozarks vibe, mix in some grit, add a splash of charm, and wrap it all up in a design that makes locals proud and tourists thirsty.
The Solution
Now, the Ozarks Coffee Trail isn’t just a list of stops. It’s an adventure. A passport. A badge of honor for anyone caffeinated enough to complete it. It’s Springfield saying: “We don’t just serve coffee. We serve the Ozarks experience, one cup at a time.”
