Silver Dollar City brought Camp Ape in as part of a broader push toward visual consistency across the park, and Young Christians’ Weekend was ready for a fresh coat of fire. The old look felt more church-basement than theme-park experience, so we reworked it into something bolder, louder, and more at home in the park’s 1880s spirit. The result was a campaign-ready identity built to feel alive across apparel, graphics, and the full event experience.