Overview
part of a bigger push to bring more visual consistency to the park, the fine folks at silver dollar city decided it was high time to drag young christians’ weekend out of the church basement and into the 1880s. the old logo screamed “youth group pizza party,” not “immersive theme park experience.” so, we gave it a proper grit-and-gospel overhaul to match the park’s storied atmosphere.
Client
Silver Dollar City
Industry
Tourism
Service
Rebrand
Campaign
Duration
6 Weeks
The Challenge
we leaned hard into bold type, vintage grit, and turn-of-the-century charm to build a brand identity that rides right alongside silver dollar city’s 1880s spirit.
The Solution
We took a weekend that already had big energy—live music, packed arenas, and youth groups running on sugar and spirit—and gave it a brand system that could keep up. The visuals cranked the volume: bold typography with the punch of a stage light, color palettes that screamed festival over flannel, and graphics that looked just as good on a jumbotron as they did on a hoodie kids would actually wear Monday morning. The result? Young Christians’ Weekend didn’t just feel like another church retreat—it felt like the Ozarks’ version of Coachella with a gospel backbone.
