Overview
We crafted a full tradeshow, life-size character cut-outs, and a set of over 20 custom icons and illustrations—each inspired by the landmarks, flavors, quirks, and community staples that make Springfield, Missouri a place worth discovering. From roadside nostalgia to Ozarks charm, every graphic carried a piece of home. To round out the kit, we developed a tear-off mini map of central Springfield, designed for easy pocket-stashing and even easier storytelling.
Client
Visit Springfield Missouri
Industry
tourism
Service
Collateral Design
Brochure
Graphics Kit
Duration
4 Months
The Challenge
Visit Springfield wanted visuals that did more than looked good—they needed something with gravity. Something that didn’t whisper “tourism” but shouted “WELCOME TO THE BIRTHPLACE OF ROUTE 66!” This wasn’t just designing a booth or a map. It was distilling a whole city into a visual language that could stop foot traffic.
The Solution
The final setup did exactly what it needed to—and then some. The bold backdrop and character cutouts instantly became photo-op magnets, helping Visit Springfield draw attention (and conversations) from across the tradeshow floor. Overall, these projects helped Visit Springfield stand out with a presence that felt fresh, energetic, and full of local soul—exactly what Camp Ape does best: bold, story-driven design built for real-world adventure.
