Visit Springfield needed a set of tourism pieces that could do more than just sit there and look pretty. Camp Ape created a full visual kit that included a tradeshow backdrop, life-size character cutouts, a mini tear-off map, and a library of custom icons and illustrations pulled from the city’s landmarks, flavor, and local oddities. The end result gave Springfield a bolder way to show up in person — one that invited people in, sparked conversation, and carried a strong sense of place.