Visit Springfield needed a set of tourism pieces that could do more than look good — they needed to stop people in their tracks. Camp Ape created a bold visual kit built around Springfield’s landmarks, local culture, and Route 66 history, including a tradeshow backdrop, life-size character cutouts, a mini tear-off map, and custom icons and illustrations. The result was a booth experience that felt energetic, memorable, and deeply rooted in place. It helped Visit Springfield show up with more confidence, draw more attention across the tradeshow floor, spark conversations, and give visitors a clear sense of what makes the city worth exploring.